Beam by Electrolux Earns Top Ranking in Two Builder Surveys
Feb 19, 2014 - ApplianceMagizine.com
Beam Central Vacuum Systems by Electrolux came out as the preferred brand of central vacuums among U.S. homebuilders, architects, and contractors, according to two different studies from builder trade publishers.
In Builder magazine's survey of 2,400 subscribers, respondents named Beam by Electrolux as the central vacuum system brand they have used during the past two years and the brand used most often.
Beam also earned the top quality rating among respondents—a score of 5.94 rating on a scale of 1 (worst) to 7 (best). It was the tenth year in a row that the company earned the No. 1 quality rating in the survey.
Peninsula Publishing Company, publisher of Builder and Developer and Green Homebuilder magazines, also ranked Beam the highest in its product category. The online survey asked readers to select their preferences from lists of competing brands in 64 building product categories. Beam by Electrolux was the favorite central vacuum system brand.
"Strong brand identity is as important as ever to builders as reliable, reputable brands help to differentiate and sell homes to a more discerning homebuyer," said Jeff Calore, executive vice president of Hanley Wood's Residential Construction Group, which publishes Builder. "This year's study results show that product performance, reliability, and innovation are equally as important. Manufacturers that can demonstrate product performance, communicate new product features and leverage their brand leadership position to homebuilders stand to capture disproportionately more volume as the market continues to recover."